Following the success of our previous campaign, which won the German Brand Award, we are excited to launch our new multichannel campaign. The centerpiece of the campaign is once again a newly produced TV commercial, aimed at emotionally highlighting the importance of “wellbeing” and the benefits of a balanced life. The spot was filmed in Hamburg, this time at our partner location, Holmes Place Bahrenfeld, emphasizing the strong collaboration with our partners.
More Balance Through Urban Sports Club
The campaign showcases the wide range of sports activities available to our members – from intense workouts to relaxing yoga sessions. The goal is to convey that Urban Sports Club is more than just fitness. It’s about holistic wellbeing, offering members the freedom to choose from a variety of sports and relaxation options that suit their individual lifestyles.
Voices on the New Campaign
“With this new campaign, we want to show that wellbeing is much more than just physical fitness. It’s about finding balance between physical and mental health,” explains Benjamin Roth, Co-Founder and CEO of Urban Sports Club. “Our flexible platform gives every member the opportunity to choose the activity that suits them best – whether it’s boxing or yoga.”
Creative Direction was once again led by Oliver Glutz von Blotzheim (Head of Brand and Design Urban Sports Club), along with his team, including Javier Mangas (Senior Brand Designer Urban Sports Club) and Tino Scholz (Editorial Team Lead Urban Sports Club), with overall responsibility from Mary-Anne Russell (CMO Urban Sports Club). They emphasized how important it was to authentically showcase Urban Sports Club’s flexibility and diversity in the TV spot. “Our goal was to demonstrate that sports and wellbeing are accessible to everyone,” said Glutz von Blotzheim.
The film production company, Cndy Film from Hamburg, was once again engaged with Niko Maronn leading the project, and in close collaboration with director Sebastian Kortmann, the material was produced.
Two versions were created: a 30-second version for TV and a special 125-second version.
Watch the full TV spot here: