From September 23 to 30, 2025, the European Week of Sport will take place – and we are excited to be part of the nationwide initiative United let’s move for the very first time.
What is United let’s move?
The goal of United let’s move is to give everyone simple and free access to sports and fitness – regardless of memberships. In 2025, the initiative will be under the patronage of all inclusive Fitness.
This year, we at Urban Sports Club are joining the initiative for the first time and opening our network of around 7,500 partner locations (included in the Classic (M) memberships) for a free trial week – strengthening your visibility as a partner and the entire industry.
In total, around 8,500 studios and sports venues across Germany will be taking part.
Your benefits as a partner
- Free activation: Urban Sports Club covers the costs for one free check-in per participant person (non Urban Sports Club member) during the week. You will be compensated as usual for the check-in – meaning no loss of revenue for you. Participants will receive a test membership from Urban Sports Club and check in via app and QR code like regular members.
- Reach new target groups: Potential members get to know your studio – with a high chance that they will stay even after the week.
- Campaign visibility: We will promote the initiative nationwide through PR, social media, outdoor advertising, and influencers.
What can you do?
- Campaign poster: Support and extend campaign visibility right into your studio! We will send posters to studios in selected cities – simply hang the poster (A4) at your entrance during the action week (September 23rd–30th, 2025) to attract new clients.
➡️ Haven’t received a poster? Download your poster here and simply print it out:
- Sticker: As part of the campaign, we are sending partner stickers in a new design! Place the sticker visibly at your entrance to signal that you are part of the campaign and that Urban Sports Club members can train at your studio.
- Social Media: Show that you are part of a nationwide initiative. Download our campaign social media template and post it during the action week on your channels – don’t forget to tag Urban Sports Club (@urbansportsclub).
Would you like to learn more about the United let’s move initiative? Then listen to our latest podcast episode!
We are proud to be part of this initiative with you – and look forward to a strong campaign week.